CBD in Ireland: What we found out from interviewing a number of Irish people
10 takeaways from Interviews with Irish people about CBD in Ireland
What we did:
We conducted a number of phone interviews of approx 30minutes each to a number of Irish consumers about their CBD use and perceptions of CBD in general
How we selected people for interviews:
Interviewees were selected by either either having consumed CBD in the past, know someone who had taken CBD or were interested in learning more about CBD.
What we asked:
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What we found out:
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A large proportion of interviewees were still mostly unaware of CBD and its uses in Ireland.
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Those that are aware of CBD in Ireland are very confused and have lots of questions.
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There’s still a taboo in Ireland about CBD
“My mates fiance told him he wasn’t allowed bring it into the house”
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Anyone who had taken CBD was because they were recommended it (by someone currently taking it)
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In general, as a broad classification:
Younger CBD consumers were consuming CBD due to anxiety, stress, insomnia
Older CBD consumers were taking CBD due to chronic pain ( e.g pain from arthritis)
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Anxiety/stress/insomnia consumers are more price sensitive, took CBD more ad-hoc, were worried about taking it too much & becoming reliant on it.
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Pain consumers buy high strength CBD, are not as price sensitive as regular consumers and often buy more than one CBD product.
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Interviewees trust CBD when it is from a known retailer like Holland & Barrett ( and are largely unaware of the differences in quality)
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Interviewees are reliant on recommendations from friends for CBD product initially and after that, reviews of the product.
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All interviewees were interested in learning more about CBD and all mentioned continued interest in trying CBD in the future and willing to consume different products.